The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study
| Year of publication: |
1994
|
|---|---|
| Authors: | Mitchell, V.-W. ; McGoldrick, Peter J. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 5, p. 54
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