The role of green brand image in explaining European consumers' reactions to different types of sustainable packaging
Daria Plotkina, Landisoa Rabeson, Silke Bambauer-Sachse
| Year of publication: |
2025
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|---|---|
| Authors: | Plotkina, Daria ; Rabeson, Landisoa ; Bambauer-Sachse, Silke |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104228, p. 1-13
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| Subject: | Willingness to pay | Green brand image | Sustainable packaging | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441689