The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
Ana Isabel Polo-Peña, Hazel Andrews and Javier Torrico-Jódar
| Year of publication: |
2024
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|---|---|
| Authors: | Polo-Peña, Ana Isabel ; Andrews, Hazel ; Torrico-Jódar, Javier |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 1, p. 500-522
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| Subject: | Health and safety protocols | Brand awareness | Perceived value | Intention to visit | Health crisis | COVID-19 | Coronavirus | Arbeitsschutz | Occupational safety | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Markenimage | Brand image | Markenführung | Brand management | Betriebliches Gesundheitsmanagement | Occupational health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-09-2022-0413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467536