The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry : a cross-sectional study
Naser Khdour
This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed using descriptive and multiple regression analysis. Findings of the study revealed that job satisfaction of the employee, employee effectiveness, employee selection, and employee retention strongly and significantly impact the brand promotion and are the focus of interest of HR managers. The results concluded that effective HR policies and practices can ensure improved performance of the hotel sector.
Year of publication: |
2021
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Authors: | Khdour, Naser |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1875535, p. 1-18
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Subject: | Human resource practices | brand performance | hospitality industry | hotels | jordan | Hotellerie | Hotel industry | Jordanien | Jordan | Personalmanagement | Human Resource Management | Markenführung | Brand management | Gastgewerbe | Hospitality industry | Humanressourcen | Human resources | Tourismusberufe | Tourism employees |
Saved in:
freely available
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1875535 [DOI] hdl:10419/270205 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668485
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