The role of immersive technology in Customer Experience Management
M. Claudia Tom Dieck and Dai-in Danny Han
| Year of publication: |
2022
|
|---|---|
| Authors: | Dieck, M. Claudia tom ; Han, Dai-in Danny |
| Subject: | Mensch-Maschine-System | Human-machine system | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1891939 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013204894