The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
Aron O'Cass; Phyra Sok
| Year of publication: |
2014
|
|---|---|
| Authors: | O'Cass, Aron ; Sok, Phyra |
| Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 32.2014, 8, p. 996-1018
|
| Subject: | innovation | intellectual | marketing | reputational | resources | SME growth | Innovation | Unternehmenswachstum | Firm growth | Ressourcenorientierter Ansatz | Resource-based view | KMU | SME | Immaterielle Werte | Intangible assets | Innovationsmanagement | Innovation management | Wettbewerbsvorteil | Competitive advantage | Reputation | Unternehmenserfolg | Firm performance | Firmenimage | Corporate reputation | Produktentwicklung | New product development | Capability-Ansatz | Capability approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010441219