The role of learning in value co-creation in new technological B2B services
Hanna Komulainen
| Year of publication: |
2014
|
|---|---|
| Authors: | Komulainen, Hanna |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 3, p. 238-252
|
| Subject: | Value co-creation | Learning | Value-in-use | Business service | Customer perceived value | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Unternehmensdienstleistung | Business services | Lernende Organisation | Learning organization | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Service-Dominant Logic | Service-dominant logic | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345207