The role of location and visual saliency in capturing attention to outdoor advertising
Year of publication: |
September 2016
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Authors: | Wilson, Rick T. ; Casper, Jeff |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 3, p. 259-273
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Subject: | Außenwerbung | Outdoor advertising | Visuelle Wahrnehmung | Visual perception |
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