The role of loyalty programs in healthcare service ecosystems
Vusal Gambarov, Debora Sarno, Xhimi Hysa, and Mario Calabrese and Alberto Bilotta
| Year of publication: |
2017
|
|---|---|
| Authors: | Gambarov, Vusal ; Sarno, Debora ; Hysa, Xhimi ; Calabrese, Mario ; Bilotta, Alberto |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 29.2017, 6, p. 899-919
|
| Subject: | Service quality | Healthcare | Institutions | Loyalty programmes | Healthcare service ecosystems | Dienstleistungsqualität | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Krankenhaus | Hospital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-02-2017-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804588