The role of marketing managers' commitment and involvement in marketing strategy implementation
Year of publication: |
2013
|
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Authors: | Ramaseshan, B. ; Ishak, Asmai ; Rabbance, Fazlul K. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 6, p. 465-483
|
Subject: | marketing strategy implementation | organizational performance | innovative culture | job autonomy | managers' commitment | Marketingmanagement | Marketing management | Mitarbeiterbindung | Employee retention | Strategisches Management | Strategic management | Unternehmenskultur | Corporate culture |
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