The role of motivations and involvement in wine tourists' intention to return : SEM and fsQCA findings
Year of publication: |
August 2018
|
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Authors: | Afonso, Carolina ; Silva, Graça Miranda ; Gonc̦alves, Helena Martins ; Duarte, Margarida |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 313-321
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Subject: | Wine tourism | Consumer behavior | Loyalty | Motivations | Involvement | fsQCA | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Motivation | Weinbau | Wine industry | Wein | Wine | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing |
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