The role of network embeddedness across multiple social networks : evidence from mobile social network games
Hwang Kim, Vithala R. Rao
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Hwang ; Rao, Vithala R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 867-887
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| Subject: | Peer influence | Social network games | Network embeddedness | Network multiplexity | Network-targeting | Social network analysis | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Social Web | Social web | Soziale Beziehungen | Social relations | Spieltheorie | Game theory | Netzwerk | Network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399645