The role of non-market strategies in establishing legitimacy : the case of service MNEs in emerging economies
Year of publication: |
2019
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Authors: | Rodgers, Peter ; Stokes, Peter ; Tarba, Shlomo Yedidia ; Khan, Zaheer |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 59.2019, 4, p. 515-540
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Subject: | Non-market strategies | Corporate political activity (CPA) | Corporate social responsibility (CSR) | Service MNEs | Emerging economy | Legitimacy | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Legitimität | Strategisches Management | Strategic management |
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