The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Hoang Tran Phuoc Mai Le, Tianbao Ren and Jungkun Park
| Year of publication: |
2023
|
|---|---|
| Authors: | Le, Hoang T. P. M. ; Ren, Tianbao ; Park, Jungkun |
| Subject: | Brand extension | Cross-study | Premium wine | Self–brand integration | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markentransfer | Markenartikel | Brand | Weinbau | Wine industry | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-11-2022-0043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432818