The role of perceived risk in engaging customer and employees for value creation in services
Year of publication: |
2024
|
---|---|
Authors: | Srivastava, Ritu ; Banerji, Diptiman ; Nema, Priyanka ; Choudhary, Shubham |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 28.2024, 1, p. 47-54
|
Subject: | Value Creation | Customer Engagement | Employee Engagement | Perceived Risk | Research Directions | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Leistungsmotivation | Work motivation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Kundenwert | Customer value |
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