The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan
Sulieman Ibraheem Shelash Al-Hawary
| Year of publication: |
2013
|
|---|---|
| Authors: | Al-Hawary, Sulieman Ibraheem Shelash |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 7.2013, 4, p. 393-413
|
| Subject: | brand | loyalty | satisfaction | service quality | mobile phone users | Jordan | Jordanien | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Markenartikel | Brand | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010212405