The role of place branding and image in the development of sectoral clusters : the case of Dubai
Khalid Hafeez, Pantea Foroudi, Keith Dinnie, Bang Nguyen, Sanjai K. Parahoo
| Year of publication: |
July 2016
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|---|---|
| Authors: | Hafeez, Khalid ; Foroudi, Pantea ; Dinnie, Keith ; Bang, Nguyen ; Parahoo, Sanjai K. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 4, p. 383-402
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| Subject: | place branding | image | clusters | internationalization | Porter’s cluster theory | foreign direct investment (FDI) | Auslandsinvestition | Foreign investment | Regionales Cluster | Regional cluster | Standortmarketing | Place marketing | Markenimage | Brand image | Globalisierung | Globalization | Vereinigte Arabische Emirate | United Arab Emirates |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/bm.2016.18 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606869