The role of position, type, and combination of sound symbolism imbeds in brand names
Richard R. Klink; Lan Wu
| Year of publication: |
2014
|
|---|---|
| Authors: | Klink, Richard R. ; Wu, Lan |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 13-24
|
| Subject: | Branding | Brand name creation | Sound symbolism | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenname | Brand name |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259972