The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Kai Jiang, Sherriff Ting-kwong Luk, Silvio Cardinali
| Year of publication: |
May 2018
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| Authors: | Jiang, Kai ; Luk, Sherriff Ting-kwong ; Cardinali, Silvio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 374-385
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| Subject: | Pre-consumption experience | Consumption experience | Retail service | Customers perceived value | Brand loyalty | CPV | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Schwellenländer | Emerging economies | Kundenwert | Customer value | Markentreue | Markenartikel | Brand |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855363