The role of prior attitude and consumption orientation in consumer response to unfair negative word of mouth
Ryo Sakiyama, Ziyuan Wang, Wirawan Dony Dahana, Long Tam Pham
| Year of publication: |
2025
|
|---|---|
| Authors: | Sakiyama, Ryo ; Wang, Ziyuan ; Dahana, Wirawan Dony ; Long Tam Pham |
| Subject: | empathy | negative word of mouth | fairness | hedonic | prior attitude | utilitarian | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Gerechtigkeit | Justice |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374786