The role of product involvement in e-service evaluations
Paul Wang, Siegfried Gudergan and Ian Lings
| Year of publication: |
2008
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|---|---|
| Authors: | Wang, Paul ; Gudergan, Siegfried ; Lings, Ian |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 1, p. 59-79
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| Subject: | Dienstleistungssektor | Service industry | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Empirische Methode | Empirical method | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003651016