The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers' speed of feature entry
Zhe OuYang, Peng Cheng, Yang Liu
| Year of publication: |
2020
|
|---|---|
| Authors: | Ouyang, Zhe ; Cheng, Peng ; Liu, Yang |
| Subject: | Entry speed | Product line breadth | Pre-entry experience | Market uncertainty | Auto industry | Markteintritt | Market entry | Kfz-Industrie | Automotive industry | Fertigungsprogramm | Master production schedule |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-019-00328-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417944