The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers' speed of feature entry
Zhe OuYang, Peng Cheng, Yang Liu
| Year of publication: |
2020
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|---|---|
| Authors: | Ouyang, Zhe ; Cheng, Peng ; Liu, Yang |
| Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 14.2020, 6, p. 1221-1249
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| Subject: | Entry speed | Product line breadth | Pre-entry experience | Market uncertainty | Auto industry | Markteintritt | Market entry | Kfz-Industrie | Automotive industry | Fertigungsprogramm | Master production schedule |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-019-00328-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417944