The role of recommender systems in fostering consumers' long-term platform engagement
Ewa Maslowska, Edward C. Malthouse, Linda D. Hollebeek
| Year of publication: |
2022
|
|---|---|
| Authors: | Maslowska, Ewa ; Malthouse, Edward C. ; Hollebeek, Linda D. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 4/5, p. 721-732
|
| Subject: | Consumer engagement | Recommender systems | Service communication | Service interactions | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Social Web | Social web | Kundenintegration | Customer integration | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-12-2021-0487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325753