The role of reference prices in the lodging industry : the moderating effect of an individual's psychological state
Choongbeom Choi, Sungwoo Choi and Anna S. Mattila
| Year of publication: |
2019
|
|---|---|
| Authors: | Choi, Choongbeom ; Choi, Sungwoo ; Mattila, Anna S. |
| Subject: | behavioral pricing | conditional process analysis | experimental design | external reference price | Internal reference price | price judgment | price presentation | sense of power | tourism marketing | willingness to book | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Experiment | Hotellerie | Hotel industry | Preis | Price | Gastgewerbe | Hospitality industry | Zahlungsbereitschaftsanalyse | Willingness to pay |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1583626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179430