The role of reputation on trust and loyalty : a cross-cultural analysis of tablet e-tailing
Year of publication: |
April-June 2018
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Authors: | Olaleye, Sunday Adewale ; Salo, Jari ; Ukpabi, Dandison C. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 2, p. 61-75
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Subject: | Culture | E-Tailing | Finland | Loyalty | Nigeria | Reputation | Tablet | Trust | Finnland | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Electronic Commerce | E-commerce | Kulturelle Identität | Cultural identity |
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