The role of search engine optimization in search marketing
Ron Berman, Zsolt Katona
| Year of publication: |
2013
|
|---|---|
| Authors: | Berman, Ron ; Katona, Zsolt |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 4, p. 644-651
|
| Subject: | search engine marketing | electronic commerce | marketing contests | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Suchtheorie | Search theory | Internet | Informationskosten | Information costs | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787931