The role of security, design and content factors on customer trust in mobile commerce
Mehrbaksh Nilashi; Othman Ibrahim; Vahid Reza Mirabi; Leili Ebrahimi; Mojtaba Zare
| Year of publication: |
2015
|
|---|---|
| Authors: | Nilashi, Mehrbakhsh ; Ibrahim, Othman ; Mirabi, Vahid Reza ; Ebrahimi, Leili ; Zare, Mojtaba |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 57-69
|
| Subject: | ANP | Fuzzy logic | Mobile commerce websites | Trust | Decision making | k-means clustering | Mobile Business | Mobile business | Vertrauen | Confidence | Fuzzy-Set-Theorie | Fuzzy sets | Website | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347842