The role of social media followers' agency in influencer marketing : a study based on the heuristic-systematic model of information processing
Longzhao Zheng, Bingrui Huang, Hongfeng Qiu and Haiqing Bai
| Year of publication: |
2024
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|---|---|
| Authors: | Zheng, Longzhao ; Huang, Bingrui ; Qiu, Hongfeng ; Bai, Haiqing |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 3, p. 554-579
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| Subject: | heuristic-systematic model | influencer marketing | intimate self-disclosure | relational communication | social media followers | Social media influencers | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2229148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550993