The role of telepresence and user engagement in co-creation value and purchase intention: online retail context
Raed Salah Algharabat
| Year of publication: |
2018
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|---|---|
| Authors: | Algharabat, Raed Salah |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 1, p. 1-25
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| Subject: | Co-creation value | online retailer | purchase intention | telepresence | user engagement | Online-Handel | Online retailing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2017.1422667 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987401