The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Ferran Calabuig, PhD, Vicente Prado-Gascó, Juan Núñez-Pomar, Josep Crespo-Hervás, PhD
| Year of publication: |
2021
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|---|---|
| Authors: | Calabuig, Ferran ; Prado-Gascó, Vicente ; Núñez-Pomar, Juan ; Crespo-Hervás, Josep |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 165.2021, p. 1-7
|
| Subject: | Brand congruence | Brand credibility | fsQCA | PROCESS macro | Sport management | Sporting event | Markenführung | Brand management | Fußball | Football | Sportmanagement | Markenimage | Brand image | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671852