The role of the founder's DNA throughout crisis : the revitalization of Moncler
Year of publication: |
[2016]
|
---|---|
Authors: | Re, Piergiorgio ; Giachino, Chiara ; Bertoldi, Bernardo ; Minopoli, Marta |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 266-283
|
Subject: | Familienunternehmen | Family business | Luxusgüter | Luxury goods | Organisatorischer Wandel | Organizational change | Unternehmensnachfolge | Succession planning | Unternehmenssanierung | Business recovery | Italien | Italy |
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