The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Carlos Ferro-Soto, Carmen Padin and Goran Svensson and Nils Høgevold
| Year of publication: |
2023
|
|---|---|
| Authors: | Ferro-Soto, Carlos ; Padin, Carmen ; Svensson, Göran ; Høgevold, Nils |
| Subject: | B2B relationships | Commitment | Economic satisfaction | Non-economic satisfaction | Sales manager | Trust | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Arbeitszufriedenheit | Job satisfaction | Verkaufspersonal | Salespeople | Verkauf | Selling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2021-0076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539060