The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
Matti Haverila, Kai Christian Haverila and Caitlin McLaughlin
| Year of publication: |
2022
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|---|---|
| Authors: | Haverila, Matti ; Haverila, Kai Christian ; McLaughlin, Caitlin |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 4, p. 653-674
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| Subject: | Coronavirus | Nonpharmaceutical interventions (NPI’s) | Partial least squares structural equation modeling (PLS-SEM) | Perceived effectiveness | Reuse intentions | Satisfaction | Value for effort | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Kundenzufriedenheit | Customer satisfaction | Kleinste-Quadrate-Methode | Least squares method | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-04-2022-0071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013440649