The role of value co-creation in sustaining partner loyalty in B2B business : a service-dominant logic approach
Rendy Ahmad Putra, Budiyanto, Suhermin
| Year of publication: |
2023
|
|---|---|
| Authors: | Putra, Rendy Ahmad ; Budiyanto ; Suhermin |
| Subject: | co-creation | B2B | Loyalty | Service-Dominant Logic | Service-dominant logic | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i9.3056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014480092