The role of value-informed pricing in market-oriented product innovation management
Paul T. M. Ingenbleek, Ruud T. Frambach and Theo M. M. Verhallen
| Year of publication: |
2010
|
|---|---|
| Authors: | Ingenbleek, Paul T. M. ; Frambach, Rudolf T. ; Verhallen, Theo W. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 7, p. 1032-1046
|
| Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Innovationsmanagement | Innovation management | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736800