The Role of Organizational Culture As Moderator in the Relationship between Knowledge Management and Organizational Learning in Jordanian Universities

This is an empirical study of the direct relationship between knowledge management and organizational learning in the universities of Jordan, with the moderating effect of organizational culture on such relationship. The study collected data with the help of a questionnaire survey, whose copies were distributed to academics working in Jordanian universities. From the total 370 distributed copies of the survey questionnaire, 266 were retrieved and deemed valid to be analyzed. Data was thus analyzed with the help of Smart PLS (3.2.8), and based on the findings, there is significant effect of knowledge management on organizational learning, specifically knowledge dimensions of knowledge acquisition, knowledge conversion, knowledge application and knowledge protection. Moreover, the findings supported the positive moderating effect of organizational culture on the relationship between knowledge management and organizational learning. Based on the obtained findings, the study recommends that universities in Jordan stress on knowledge management when drawing up strategies to facilitate organizational learning. Also, organizational culture has to be developed and promoted in a way that strengthens the knowledge management-organizational learning relationship