The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
Claudia Franke, Andrea Groeppel-Klein
| Year of publication: |
2024
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| Authors: | Franke, Claudia ; Gröppel-Klein, Andrea |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 185.2024, Art.-No. 114916, p. 1-16
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| Subject: | Cartoon-like vs. human-like | Construal level theory | Message focus | Psychological distance | Virtual influencers | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Psychologie | Psychology | Kognition | Cognition | Entscheidung | Decision | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114916 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015147955