The roles of brand reputation, product information and discount rate in mobile advertisement
Hyun-Sin Shin
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Shin, Hyun-Sin |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 12.2016, 1, p. 49-64
|
| Subject: | Brand Attitude | Brand Reputation | Discount | Product Attitude | Product Information | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Werbewirkung | Advertising effects | Reputation | Produktinformation | Product information | Theorie | Theory | Markenführung | Brand management | Firmenimage | Corporate reputation | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.12.1.201602.49 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011795383