The Roles of Brand Reputation, Product Information and Discount Rate in Mobile Advertisement
Year of publication: |
2017
|
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Authors: | Shin, Hyun-Sin |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Reputation | Markenführung | Brand management | Werbung | Advertising |
Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of International Trade & Commerce, Vol.12, No.1, pp.49-64 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 22, 2016 erstellt |
Classification: | A13 - Relation of Economics to Social Values ; C12 - Hypothesis Testing ; C83 - Survey Methods; Sampling Methods |
Source: | ECONIS - Online Catalogue of the ZBW |
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