The roles of brands revisited
Year of publication: |
2016
|
---|---|
Authors: | Dall'Olmo Riley, Francesca |
Published in: |
The marketing book. - London and New York : Routledge, ISBN 0-415-70377-8. - 2016, p. 394-414
|
Subject: | Markenführung | Brand management | Markenimage | Brand image |
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