The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Year of publication: |
2022
|
---|---|
Authors: | Palau i Saumell, Ramon ; Matute, Jorge ; Coll, Santiago Forgas |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 25.2022, 5, p. 791-819
|
Subject: | participative decision-making | points of attachment | Psychological ownership | sponsor’s sports-apparel products | team identification | team-licensed sports merchandise | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Persönlichkeitspsychologie | Personality psychology | Fußball | Football | Sponsoring | Sponsorship | Sportorganisation | Sport organization |
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