The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Terry Smith
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Smith, Terry |
| Institutions: | Walter de Gruyter GmbH & Co. KG (publisher) |
| Publisher: |
Berlin : De Gruyter |
| Subject: | Marketingtheorie | Marketing theory | Wissen | Knowledge | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 219 Seiten Diagramme 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite [177]-208 |
| ISBN: | 978-3-11-063114-2 ; 3-11-063114-8 ; 978-3-11-063189-0 ; 978-3-11-063170-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012035479