The Routledge companion to advertising and promotional culture
ed. by Matthew P. McAllister; Emily West
| Year of publication: |
2013 ; 1. publ.
|
|---|---|
| Other Persons: | McAllister, Matthew P. (ed.) |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Kommunikationsmedien | Communication media | Konsumgesellschaft | Consumer society | Welt | World | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
29 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIX, 464 S. Ill. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction ; Historical perspectives ; Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole Cultivating the romance of place : marketing as popular geography / Richard K. Popp Political economy ; Regulating integrated advertising / Christina Spurgeon Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy Media buying : the new power of advertising / Joseph Turow Globalization ; The advertising industry in Latin America : a regional portrait / John Sinclair Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chávez The transnational promotional class and the circulation of value(s) / Melissa Aronczyk Audiences as labor, consumers, interpreters, fans ; Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes Identities ; The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott Social institutions ; The new refeudalization of the public sphere / Jamie Warner Rate your knowledge: the branded university / Sarah Banet-Weiser Now hear this : the state of promotion and popular music / Devon Powers Property porn : an analysis of online real estate advertising / Jacqueline Botterill Everyday life ; "Brand you!" : the business of personal branding and community in anxious times / Christine Harold Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes The environment ; The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor. Erscheint: 01. Mai 2013 |
| ISBN: | 0-415-88801-8 ; 978-0-415-88801-1 ; 978-0-203-07143-4 ; 978-0-203-07143-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194590