The SAGE handbook of service-dominant logic
edited by Stephen L. Vargo and Robert F. Lusch ; assistant editor: Kaisa Koskela-Huotari
| Alternative title: | Service-dominant logic |
|---|---|
| Year of publication: |
[2019]
|
| Other Persons: | Vargo, Stephen L. (ed.) ; Lusch, Robert F. (ed.) ; Koskela-Huotari, Kaisa (ed.) |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Service-Dominant Logic | Service-dominant logic | Dienstleistung | Kundenmanagement | Kundenorientierung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxix, 760 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| ISBN: | 978-1-5264-0283-7 |
| Classification: | Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012040756