The scent of innovation : towards an integrated management framework for innovation communication
Nicole Pfeffermann
| Year of publication: |
2013
|
|---|---|
| Authors: | Pfeffermann, Nicole |
| Published in: |
Strategy and communication for innovation. - Heidelberg : Springer, ISBN 3-642-41478-8. - 2013, p. 205-224
|
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Visualisierung | Visualization | Aromastoff | Flavour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246336