The SCM, CRM information system, and KM - an integrating theoretical view : the case of sales force automation
Kaouther Jridi (ISG, University of Tunis, Tunisia), Dhouha Jaziri-Bouagina (FSEG-Sousse, University of Sousse, Tunisia), Abdelfattah Triki (University of Tunis, Tunisia)
| Year of publication: |
2017
|
|---|---|
| Authors: | Jridi, Kaouther ; Jaziri-Bouagina, Dhouha ; Triki, Abdelfattah |
| Published in: |
Handbook of research on information management for effective logistics and supply chains. - Hershey, PA, USA : Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-0973-8. - 2017, p. 239-254
|
| Subject: | Vertriebs-Informationssystem | Sales information system | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0973-8.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576360