The segment competition matrix : a strategic management tool for the transportation industry
Martha C. Cooper ; Randall L. Rose
| Year of publication: |
1985
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|---|---|
| Authors: | Cooper, Martha C. |
| Other Persons: | Rose, Randall L. (contributor) |
| Published in: |
Transportation journal : a journal of the Association for Supply Chain Management. - University Park, PA : Pennsylvania State University Press, ISSN 0041-1612, ZDB-ID 860601-8. - Vol. 25.1985, 1, p. 25-37
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| Subject: | Marketingmanagement | Marketing management | Verkehrssektor | Transport sector | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001027766