The sequential logic of quality constructs in sales business relationships : model and findings
| Year of publication: |
2024
|
|---|---|
| Authors: | Ferro-Soto, Carlos ; Padín, Carmen ; Svensson, Göran ; Høgevold, Nils M. |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 19.2024, 4, p. 473-498
|
| Subject: | B2B sales relationships | commitment | continuity | cooperation | coordination | satisfaction | trust | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Theorie | Theory |
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Guan, Jyh-Liang, (2023)
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Padin, Carmen, (2017)
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