The service transformation process : a research agenda in the customer orientation interface
by Manfred Bruhn and Corina Braun
| Year of publication: |
2016
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|---|---|
| Authors: | Bruhn, Manfred ; Braun, Corina |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 1, p. 5-21
|
| Subject: | service transformation process | servitization | customer orientation | product-service providers | Beziehungsmarketing | Relationship marketing | Systemtransformation | Economic transition | Dienstleistungsqualität | Service quality | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015153635