The show must go on : the role of contract frames in safeguarding relationship continuity
Year of publication: |
2024
|
---|---|
Authors: | Mooi, Erik A. ; Wang, Qiong ; Seggie, Steven ; Jap, Sandy D. |
Subject: | Contract frames | Contracts | Flexible exchange processes | Interorganizational exchange | Prevention frames | Promotion frames | Relationship management | Vigilant exchange processes | Vertragstheorie | Contract theory | Vertrag | Contract | Lieferantenmanagement | Supplier relationship management | Prospect Theory | Prospect theory | Beziehungsmarketing | Relationship marketing |
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